Our Awards

Scotland's Award Winning Ducati Dealer

Our Awards

Ducati Dealer of the Year Award - Europe

Ducati Dundee is the latest addition to the award winning Ducati Manchester Group. In 2021, The group was awarded ‘Ducati dealer of the year for Europe and Africa’ at the Ducati global dealer conference in Rimini, Italy. Chris Booth, Managing Director of DMC group was presented with this prestigious award on stage in front of an audience that included 487 dealers and importers from 71 countries.

Ducati Dealer Award

The accolade was given to Chris Booth by Ducati CEO, Claudio Domenicali in the presence of Francesco Milicia, Director of Global Sales & After Sales and Tim Maccabee, Managing Director of Ducati UK.

The award was bestowed, due to the dealer’s high scoring on both qualitive and quantitative key performance indicators. DMC was found to have excellent satisfaction ratings from their customers on both sales and service and was commended for their proactivity online through social media and E-commerce. The group was also hailed for its customer engagement through marketing and customer events and the substantial investment the group had contributed to the brand.

“I was honoured and very proud to receive this award and be recognised by Claudio Domenicali and Francesco Milicia. Ducati has been my life since 2002 and my passion since 1994 when local lad Carl Fogarty rode the 916 to the World title. This award is not about me, but the whole team, our customers, family and friends and of course Ducati UK, who without we would not be where we are today. I am proud that this is the first time this award has come to the UK.”
Chris Booth, Managing Director, Ducati Manchester Group

We look forward to making Ducati Dundee an award winning dealer in 2023.

Ducati Dealer Award


The commitment of our staff has resulted in some incredible awards along the way. We thought that it would be a good idea to dedicate a page on our website to share them with you for a couple of reasons.

Firstly, we are obviously extremely proud of them but secondly without sounding magnanimous or in any way attempting to boast, we want to demonstrate to you, our existing and prospective client, that we have a documented history highlighting and proving our dedication and success within our role as a motorcycle retailer. It is clearly evident to anyone who becomes a customer of ours that we are truly a specialist dealer, passionate about the Ducati brand in general but our dedication runs far deeper than that.

We are 100% committed on a local level to each and every single customer that walks through our door, purchases from us on the telephone or orders online in our eStore . We try to ensure their purchasing experience is second to none and although clearly spending hard earned money, we try to make that experience as pleasurable as possible! These awards are fitting gestures to the staff in each department of our store that work tirelessly to look after the needs of our customers.

Thanks from all of us once again for all your ongoing support.

(In reverse chronological order)

MCN Multi-Franchise Dealer of the Year 2017

The result of years of planning, dedication and development has won us MCN'S Multi-Franchise Dealer of the Year Award for 2017. We will continue to advance our services and facilities and already have some exciting plans for 2018!

Winner Clothing Retail Award - 2015

This was totally unexpected as its a tough one to win with so many of our dealer colleagues being so proficient at selling Ducati merchandise. Thanks goes to our team for working so hard through the year.

Highly Commended for Sales Award - 2014

There is always a friendly rivalry between the dealers in the network for this award so to receive a commendation is just rewards for our efforts.

Highly Commended for Marketing Award - 2014

With an area the size of Scotland as our territory, we have some unique challenges to face with regards marketing our brand. This commendation acknowledges the effort we put in to that challenge.

Winner Marketing Award - 2013

Once more we are delighted to receive this award for recognition of the amount of work we do to promote the Ducati brand in Scotland.

Highly Commended for Dealer of the Year - 2013

Our staff deserve the plaudits for this accolade. It is their continual hard work that results in this recognition from our manufacturer.

Highly Commended for Digital Media Award - 2013

A growing element of our business and one we are doing our best to improve on every day.

Winner Marketing Award - 2012 Milan Global Ducati Conference

It's always fabulous to get an accolade and to receive this award for a second year in a row was no exception. It sounds a bit corny but it really is all down to the effort of our team that makes this achievement a possibility.

Winner Marketing Award - 2011 Milan Global Ducati Conference

A bit of a surprise but a very welcome one indeed. We have been focused on building the brand in Scotland for many years. We have spent a huge amount of time and funds on this website (almost completely done "in-house") and brand advertising. Ducati have recognised this huge effort that has resulted in this much appreciated award.

Winner Sales Achievement Award - 2009 Milan Global Ducati Conference

Although predominantly a sales award, this is for our whole team in Glasgow including our sales, accounts, workshop, aftersales, parts and cleaning staff as everyone is involved in providing a rounded and comprehensive ownership experience. Thanks to the whole team for this significant award during difficult financial times.

Winner Dealer Of The Year - 2008 Milan Global Ducati Conference

The anticipation before this announcement was almost too much to take. On the previous night in Milan we had taken the Top Sales award, we could only hope that this award was possible. When our name was called out by Ducati's Christiano Silei, the effort of seven years of very hard work was rewarded in that one moment. A huge bonus was to receive the award from none other than Troy Bayliss - we gave him a bottle of 12 year old single malt in return!

Winner Top Sales - 2008 Milan Global Ducati Conference

This was a huge moment for us, we face a difficult time with the spread-out nature of our smaller population in Scotland. We totally understand it is difficult for our customers to travel to us from the more rural and distant areas. It is thanks to the dedication of not only those customers close to us but also to these widespread customers that this award was possible.

Best Ducati Dealer in the UK - 2008 RIDE Magazine Rider Power Survey

Although just missing out on the top spot in this year's survey, we were still delighted to get the votes to secure this position.

Nominee Top Sales - 2007 Milan Global Ducati Conference

In a country with such a small widespread population as Scotland, we were thrilled to see our name near the top of this particular list.

Nominee Dealer of the Year - 2007 Milan Global Ducati Conference

It is a great privilege to be nominated at this global dealer conference. The Christmas party that year was great!

No 2 Dealer in the UK - 2007 RIDE Magazine Rider Power Survey

Another surprise, of the 91 UK motorcycle dealers of all manufacturers that made the cut, we came in second place. We were speechless!

Winner Best Dealer in Area (Scotland) - 2007 RIDE Magazine Rider Power Survey

A total surprise for us as we no idea we had been nominated by our customers in this independent survey. A fabulous Christmas present!

Winner Most Improved Dealer - 2006 Milan Global Ducati Conference

After a difficult 2005, we attack 2006 with renewed vigour and are delighted to return from Milan with a gratefully received award for our efforts.

Winner Technician of the Year Award 2005

George returns again with the prize.

Winner Technician of the Year Award 2004

George our technician returns from the factory in Bologna with the coveted technician award